@U Labs Hybrid Venture Studio

Why Go It Alone?

“Great things in business are never done by one person. They're done by a team of people.” — Steve Jobs

Get Some Experience into the Mix

By supporting go to market and/or capital raising efforts, At U Labs can help U avoid expensive mis-steps as U launch. We are open to sharing ideas and opinions wherever we can add value, but are super-selective about the projects in which we fully engage.

At U Labs business has always come through word of mouth and networks, but inbound startup requests are being evaluated as of 2024. At U Labs is a "hybrid" venture studio that launches its own innovative businesses, so the experience, skill sets and founder empathy never ossifies.

U may need advice, business planning, or U may need an effective co-founder to help U launch. Time is valuable. A good team starts U up both quickly and sustainably. Need help? Let's talk.

“The Startup Guy” Behind At U Labs

Discovering opportunities, developing the vision and risk-mitigated planning, and then executing on it

@U Labs Inspiration

"Imagination is more important than knowledge" - Albert Einstein

Favorite Entrepreneurs

Ted Turner, 'the mouth of the south'

Diverse B2B, B2C, B2G Strategy, Marketing, GM/Operations Experience

✅ Fortune 100 Enterprise

✅ Mid-Sized Enterprise

✅ Small Business/Solopreneur

✅ AI-Video

✅ Blockchain

✅ Mobile Comms

✅ Sports Marketing

✅ FinTech / Billing

✅ Cyber-security

✅ Information Solutions

✅ First Responders

✅ Subscription Model

Favorite Startup Quote

Happiness is a positive cash flow

✅ Venture Capital Due Diligence

✅ Ideation and Business Plan

✅ Venture Decks & Pitch

✅ Go-to-Market Strategy

✅ New Venture Launch

✅ Startup Management

StartUp Guy Skillset

Yvon Chouinard, Patagonia

"Direction is much more important than speed" - Richard Feynman

The Startup Guy's Emerging Market Startup Credentials

✅ $3 Billion Revenue/Year New LoB: Led from Ideation to Business Case Development to Successfully Pitching for Initial Capitalization

✅ $15M Cellular Billing and Info Solutions Business: From Startup to General Management of company enabling a new industry sector in Colombia 🇨🇴

✅ Acquired Technology, Transformed Operations, and Relaunched a Life-Saving Subscription Service

✅ Led startup of International Golf Tourism lifestyle venture from Concept to Launch all Strategy, Branding, Business Planning. Coaching is ongoing.

✅ MBA from Entrepreneurship Graduate program ranked #1 in USA 🇺🇸 for over 30 years

✅ In Process: Novel Sports Fan Engagement App

✅ $20 Billion/Year Information Solutions Provider: Directed all Corporate Emerging Market Planning

✅ Developed Strategic Planning Process for USA’s #1 fastest growing Information Solutions business

✅ Latin America $1B/Yr Target Corporate 5 year Business Plan for emerging market region

✅ Supported various venture capital and startup projects with strategy, technical advice/education, and contacts. One client even offered his CEO role upon retirement. Ghost writer of tech research.

✅ As Founder, passed on VC offer and shelved 2 startups due to macro-economy and ever-tightening regulatory risk. It's all about the long-term, not VC $.

✅ In Process: AI Video Marketing startups

Ed Rodriguez

"Meet obstacles or meet failure" - Ross Perot

Target over $2M Sales in Year 3

If U Fit the Model

Idea Generation, and Pre-Seed to Seed Stage

Single Founder or Small Team

Any interesting field, especially Emerging Technology and Sports

North America & Latin America

M&A and Venture Capital

Research / Due Diligence

What U are Saying

“In analyzing our customer demographic and audience, Ed did far more in depth and comprehensive analysis in a short amount of time, than we at the company did for the whole existence of our operation. Humbling to see.“

CEO, PhD founder of Blockchain Educator co.

“This little tidbit is worth lots for our marketing campaign. Thanks soooo much, as always! Bless you, God speed! “

Founder, CMO of Cyber-security Software co.

As an effective co-founder, At U Labs helped me talk through what type of venture was right for me, came up with a novel concept that fit my lifestyle, suggested options for incorporation, explained the value proposition, business model and apps needed to manage the venture, built the business plan, financials, website and marketing assets for the business and helped me launch - all within 17 days - in a foreign country. He coaches me regularly.

Founder of Golf & Adventure Tourism Co.

I contacted Ed when our venture's first client asked us to attend the premier technology conference in London at the end of the week. We needed to scan and assess hundreds of prospects within three days, one of those being a travel day. By the time we arrived in London Ed had completed the work and we had a successful first engagement. Upon return, Ed helped refine our value proposition and created our new venture's website - great!

Founder and Managing Director in Strategic M&A Consultancy

At U Labs Thought Leader Blog

Emerging market assessments and opinions will be posted periodically. This is not for the clicks or the following, and there is no plan to grow a newsletter into a revenue stream. This is mainly for clients, but is open to the public. Thought leadership content is copyrighted. Feel free to send the link around to other professionals, but anyone wishing to copy or embed a post must contact us for authorization. Anyone who wishes to build off of this thought leadership in their own posts must first engage us for a conversation so that we can discuss the greater context and must refer to At U Labs as a source. These posts may be turned into short videos that you can find on the At U Labs Youtube channel (link below). Over time, perspectives covered in this content may have changed.

Please Include: Company Stage, Team Size & Info, Industry Sector, Location (Co. & Target Market), Problem U Solve, Major Challenges, Year 3 Sales Target, Most of all, how committed are you and why?

Let's Go!

Chinese Proverb:

"If you want to go fast, go alone, if you want to go far, go together"

Also providing PLR Content (private label rights) Products in English / Español

Do both with At U Labs.